Hopefully, by now most of you have had the chance to read this month’s issue of the Edge. There’s a lot of good information in there for you! Also, as you might have noticed, there is some transition going on with the magazine. This is the last time a PDF version of the magazine will be published. We’ll still be producing much of the same content you’ve come to count on each month, but in a new format. Effective July 15, The MHEDA Journal (TMJ) is launching a brand-new, high-tech website and the Edge content will become a part of that entity.
The new TMJ site represents the evolution of business-to-business magazine technology. It is a flexible, interactive community that allows for real-time news posting and reader interaction. The new format will allow for the TMJ editorial staff to post articles and stories as they come in. No longer will you have to wait until the end of the month or even quarter to find out about the latest industry trends and best practices. You will have instant access to read and comment on these valuable stories.
In addition to being updated with new articles and news stories several times a week, social media will be fully integrated into the site. The Editors’ blogs will be on the site, with the most recent entries featured on the homepage. A live Twitter feed will show visitors everything that’s being said about the association and its publications. A comment section will be included with each article, with the most recent postings being highlighted on the homepage. There will be icons that allow visitors to easily share site content with e-mail contacts and social media followers. It’s all part of the site’s effort to be a vehicle for participation instead of merely the consumption of information.
The Centerpiece
The real power of the new TMJ site doesn’t lie in any flashy feature—though it boasts many. What makes the site truly extraordinary, and what has always made MHEDA publications stand out, is the input of the association membership. It’s the content that all of you provide, whether it be through granting an interview, appearing in a profile, writing an article or suggesting a topic, that will push the site over the top. It’s in that spirit that the entire Edge staff salutes you. It’s been an outstanding experience these last five years working with and for all of you. You have educated us on the industry and truly enabled us to make the magazine the best it can be. I would also like to thank the MHEDA Edge Advisory Board members for their outstanding service these last two years.
We are very much looking forward to the privilege of continuing to work with all of you as we complete this transition. If you have any questions or comments, or if you there is something you’d like to see us write about on the new site, don’t hesitate to let us know. Edge editor Dan Vest can be reached via e-mail at dan@MHEDAEdge.org or by phone at 315-445-2347.